A capped-portfolio growth firm engineering predictable revenue systems for ecommerce brands between $5M and $200M ARR. Margin-first acquisition, reconciled to the P&L, not the dashboard.
Reported ROAS looked great. Blended MER told a different story. We rebuilt acquisition around contribution margin, replaced their attribution stack with MMM and incrementality testing, and brought creative production in-house.
They came to us 90% concentrated on Meta and Google with measurement they no longer trusted. We stood up MMM, opened four net-new acquisition channels in parallel, and replaced the agency retainer with an in-house creative loop.
Strong front-end. Second-purchase rate below 22%. We rebuilt the lifecycle program around cohort cash-flow rather than open rates, and tied retention spend directly to LTV inflection.
The spend ceiling kept hitting at the same number every quarter, not because audiences were saturated, but because creative volume couldn't keep up. We installed a UGC and motion factory producing at 3.4× the previous cadence.
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