They came to us 90% concentrated on Meta and Google with measurement they no longer trusted. We stood up MMM, opened four net-new acquisition channels in parallel, and replaced the agency retainer with an in-house creative loop.
iOS 14 broke their CAC. They were 90% concentrated on Meta and Google, with measurement they no longer trusted.
We stood up MMM, opened four net-new acquisition channels in parallel, and replaced the agency retainer with an in-house creative loop.
Blended CAC down 72% over 24 months. Paid channels went from 2 to 6, adding $14M in incremental ARR.
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