Selected work

Footwear

3.4×Concepts shipped/wk
Performance footwear·20-month engagement

Creative was the bottleneck. Not media.

The spend ceiling kept hitting at the same number every quarter, not because audiences were saturated, but because creative volume couldn't keep up. We installed a UGC and motion factory producing at 3.4× the previous cadence.

Concepts/wk12 → 41
CPM change−28%
TenureQ1 ’24 →
Engagement

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