Selected work

Skincare

+3.8×Blended MER · 18mo
DTC Skincare·18-month engagement

Top-line was growing 31% a year. Margin was quietly compressing.

Reported ROAS looked great. Blended MER told a different story. We rebuilt acquisition around contribution margin, replaced their attribution stack with MMM and incrementality testing, and brought creative production in-house.

Pre-engagement$18M ARR
Current ARR$42M
TenureQ2 ’24 →
Engagement

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