Selected work

Subscription

+162%90-day LTV · 14mo
Subscription supplements·14-month engagement

Acquisition was solved. Retention was leaking.

Strong front-end. Second-purchase rate below 22%. We rebuilt the lifecycle program around cohort cash-flow rather than open rates, and tied retention spend directly to LTV inflection.

2nd-purchase22% → 51%
90-day LTV+162%
TenureQ1 ’24 →
Engagement

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